On February 4, Facebook turned 15 years old. Despite the record profits made in 2018, this will be remembered as the worst year of its history in public relations due to the numerous controversies in which the social network was involved.
Throughout this period, the social network became a company that dominated the world of internet communication. Only Facebook, according to data released by the company itself, now has 2.3 billion users – a third of the global population.
Last year, the Menlo Park, Calif., Company reported a net note of $ 22.1 billion. Along with Google, Facebook controls about 60% of the money invested in online advertising worldwide.
Much of its growth has been built upon the steady erosion of societal norms around privacy, encouraging us to share ever more of our lives with ever more of the world.
Facebook’s ubiquity in digital communications is a double-edged sword. It is the main reason for the company’s extraordinary profits, but also why the company starts to be criticized and monitored with greater attention by regulatory bodies of the different governments of the planet.
Violations of privacy and sale of user data, abuse of advertising practices, the disclosure of false information, platform security, and vulnerabilities to hackers are viewed as the Achilles heel of one of the most powerful Internet companies currently.
As Kalev Leetaru assertively wrote in his Forbes article, “one of the most existential questions of the modern world is why we as a society have accepted the steady erosion of our digital rights and the loss of the concept of privacy.”
“Why do we no longer care about privacy?” is the question Leetaruy tries to answer. In his analysis, Facebook was able to conditionate the entire human race to give up its privacy in return for free access to a global communications network.