Why do we no longer care about privacy?

On February 4, Facebook turned 15 years old. Despite the record profits made in 2018, this will be remembered as the worst year of its history in public relations due to the numerous controversies in which the social network was involved.

Throughout this period, the social network became a company that dominated the world of internet communication. Only Facebook, according to data released by the company itself, now has 2.3 billion users – a third of the global population.

Last year, the Menlo Park, Calif., Company reported a net note of $ 22.1 billion. Along with Google, Facebook controls about 60% of the money invested in online advertising worldwide.

Much of its growth has been built upon the steady erosion of societal norms around privacy, encouraging us to share ever more of our lives with ever more of the world.

Facebook’s ubiquity in digital communications is a double-edged sword. It is the main reason for the company’s extraordinary profits, but also why the company starts to be criticized and monitored with greater attention by regulatory bodies of the different governments of the planet.

Violations of privacy and sale of user data, abuse of advertising practices, the disclosure of false information, platform security, and vulnerabilities to hackers are viewed as the Achilles heel of one of the most powerful Internet companies currently.

As Kalev Leetaru assertively wrote in his Forbes article, “one of the most existential questions of the modern world is why we as a society have accepted the steady erosion of our digital rights and the loss of the concept of privacy.”

“Why do we no longer care about privacy?” is the question Leetaruy tries to answer. In his analysis, Facebook was able to conditionate the entire human race to give up its privacy in return for free access to a global communications network.

We need to stop bullying, online and offline.

Bullying is defined as a set of acts of physical and/or psychological violence, done intentionally and repeated. Its main characteristic is that aggression (physical, moral or verbal) is intentional, recurring and occurs between pairs. We are used to associating bullying with teens and children, but it can happen in all ages. FaceChex is an online platform that stops third parties from using your private content without your permission. In addition, it also offers protect.facechex.com, an anti-bullying system that allows the user to create and send a tracking link to the bully.

Technology is an extra minefield of the present day. Generally, the most common forms of cyberbullying occur through the sending of emails, text messages, spreading offensive photos and videos, manipulating images, insults on social networks, which can even be anonymous and reach an audience infinite and invisible in no time. Adults, children, and teenagers engage is this type of violence on a daily basis.

One of the Facechex missions it to fight online exploitation. The company is dedicated to Image and Identity based personal and professional protection. It has prevented hundreds of serious online leaks of personal and protected content. Armed with next-gen technology, which scans the Internet, FaceChex alerts the users about any unauthorized use of their content using image recognition and artificial intelligence.

Slonje and Smith in a 2008 study named “Cyberbullying: Another main type of bullying”, realized that the occurrence of cyberbullying through the use of images and/or videos were perceived by students as having a greater gravity than other forms of cyberbullying, mainly due to the high public they can potentially visualize, as well as the fact that they can be identified.

And that was exactly what happened some days ago when a controversial video went viral. The encounter at the Lincoln Memorial in DC generated an avalanche of accusations from both sides and, of course, lead to cyberbullying. The situation makes us reflect on the lack of empathy and tolerance of the present day. Incomplete, distorted or even false stories can take catastrophic proportions on both online and offline world. And always affects all parts involved.

Contrary to popular belief, the effects of bullying hit both sides. In the case of the victims, there is a huge range of consequences, such as difficulty making friends in isolation, sadness, and depression. Among the aggressors, the list of effects includes the difficulty of adhering to rules. With the aggravating factor that the need to victimize the other to strengthen their position within a group can last into adulthood (in the case of children).

Facechex aims to stop bullying of all types with protect.facechex.com anti-bullying system. It’s easy, fast, and totally safe. All you need to do it’s to sign up to start protecting yourself and the ones you love.

Scarlett Johansson opens up about deepfake videos and online exploitation

Earlier this week, the actress Scarlett Johansson talked about a problem she’s been facing for a while: deepfake porn. That’s not the first time she sees her privacy gone viral. In 2012, a hacker was sentenced to 10 years in prison after leaking nude photos of her and other celebrities, setting an example to warn future thieves.

As we mentioned in a previous post, Deepfake videos are generated by the application of a technology similar to the “face swap” used in Instagram and other networks. The algorithm has been used to superimpose faces of women – many of them female personalities – to people in pornographic videos. The result can be highly realistic fake videos.

In an interview with The Washington Post, Johansson has spoken out against deepfakes. One fake video, described as real “leaked” footage, has been watched on a major porn site more than 1.5 million times. “Clearly this doesn’t affect me as much because people assume it’s not actually me in a porno, however demeaning it is. I think it’s up to an individual to fight for their own right to their image, claim damages, etc”, Scarlett comment.

Johansson also mentioned the difficulty in pursuing legally since every country has different laws regarding copyright and the right to your own image. Unfortunately, online exploitation is a long time problem that Facechex is fighting since day one.

“Vulnerable people like women, children and seniors must take extra care to protect their identities and personal content. That will never change no matter how strict Google makes their policies”, she pointed.

“People think that they are protected by their internet passwords and that only public figures or people of interest are hacked. But the truth is, there is no difference between someone hacking my account or someone hacking the person standing behind me on line at the grocery store’s account. It just depends on whether or not someone has the desire to target you.”

FaceChex is an online platform that stops third parties from using your private content without your permission. You can learn more about the company and the technology behind it on our website.

Photo: Jordan Strauss/Invision/AP/REX/Shutterstock

UK Report warns of the risks involved in exposing data on children in social media and electronic toys.

At first glance, it may seem like something common and harmless, but the exposure of children in the virtual world can be a full plate for big tech companies when it comes to sharing data.

The Who Knows What About Me study by England’s Children’s Commissar Anne Longfield, who works to promote children’s rights, warns of the risks involved in sharing personal information through large technology companies.

In the report, she explains that parents expose their children’s data at a troubling rate. The study estimates that when a child reaches age 18, the volume of content shared over the internet can reach 70,000 posts, and asks parents and schools to examine the types of electronic devices children play with, such as games and toys connected. Longfield argues that these devices can collect data about children, and recommends that governments pressure large technology companies to promote the security of their users’ information.

According to the study, an unimaginable amount of information is being disseminated in new ways because of the emergence of intelligent technologies. Regarding children, this phenomenon may have a greater impact, since they were born in the digital age.


Photo: Sean Gallup/Getty Images

How FaceChex works

FaceChex is an online platform that stops third parties from using your private content without your permission.

Watch the video below to understand how you can protect yourself.

Proliferation of ‘deepfakes’ brings up issues of consent and authenticity of the digital image

The fake news universe is gaining a new dimension in 2018: fake videos have recently reached huge popularity in Reddit social network topics. Google Trends data shows peaks in searches for this content in mid-December 2017 and in late January and early February 2018.

Called “deepfakes”, the videos in question are generated by the application of a technology similar to the “face swap” used in Instagram and other networks.

The algorithm has been used to superimpose faces of women – many of them female personalities – to people in pornographic videos. The result can be highly realistic fake videos.

The major concern of experts and others, though, is that face-swap videos spread as a new form of virtual sexual violence against women. And that’s just what happened to Noelle Martin, who has been fighting deepfake pornography for six years. Your photos have been stolen from your personal networks and used on porn sites.

The situation escalated, even more, Martin told TNW: “It then moved to doctoring images of me into graphic pornography, on the cover of pornographic DVDs to fake images of me being ejaculated on.”

That’s why it’s so important to protect your images online. Facechex joined the movement to help make the internet safer and secure for everyone.

If you want to know more about the topic, read this amazing report CNN Business did on how the Pentagon is fighting against deepfake videos.


October is the National Cyber Security Awareness Month

National Cyber Security Awareness Month (NCSAM) – observed every October – was created as a collaborative effort between government and industry to ensure every American has the resources they need to stay safer and more secure online.

NCSAM has grown exponentially since its inception in 2004, reaching consumers, small and medium-sized businesses, corporations, government entities, the military, educational institutions, and young people nationally and internationally.

It is part of a growing global effort among businesses, government agencies, colleges and universities, associations, nonprofit organizations and individuals to promote the awareness of online safety and privacy.

Among the many topics covered, we find “Stay Safe Online”, “Online Safety Basics”, “Theft, Fraud & Cybercrime”, “Key Account & Devices”, and “Managing your Privacy”.

Click here to read more about our 5 online safety tips.

Miss Universe Myana Welch fights online exploitation

Watch Miss Universe Guam, Myana Welch, talk about how she discovered her images were being misused online and how she is fighting against online exploitation.

We are part of a global movement to raise awareness about the growing issue of online identity theft.

Remember that you can report identity theft for free here.

IBM used NYPD surveillance cameras to develop facial recognition tech.


IBM is the company behind the NYPD police camera technology. The now public story let many citizens chocked since they weren’t made aware of how their images were being used.

The company has access to thousands of images of New Yorkers, taken from fewer than 50 of 512 total cameras. Using these secret images, IBM was able to create a program that searches camera footage by identifiers such as clothing color, hair color, facial hair and skin tone.

Last year, The Center for Privacy & Technology released a report concluding half of America’s adults have their images stored in at least one searchable facial-recognition database used by local, state and federal authorities.

FaceChex Launch Update

We’d like to thank you for your patience as we continue to build FaceChex pushing forward the new movement for identity theft protection. We didn’t get the funding we needed so currently we are bootstrapping our way to success. If you’re interested in contributing or investing, contact INFO@facechex

Our new motto: “Identity Theft for the Modern Age”

Since the Kickstarter we’ve been bootstrapping the development of the websites and application. We all know how important this project is that we simply MUST build it. We are happy to announce that we’ve made leaps and bounds, our AI is integrated and you have a sneak peak below at how it’s being utilized.
We’ve built in the auto login integrations and are tying them to our facial recognition, we’ve introduced the uploading mechanism and content selectors, our CDN is connected, and scans are being integrated.

We still need your support, so write us, or signup for Brand and Name Protection services with DMCAForce Signups.
Every signup with DMCAForce delivers 25% of their profits back to FaceChex for development.

Welcome to our Identity Registration Page:

This page represents our signup page, where you can for the 1st time signup to a website using your face. These pages and steps are not live yet:

  • Step 1: You select the cloud image, take a picture of your self or upload an existing one.
  • Step 2: Once you upload your image, we run a vector point scan. The image will resolve once done, then press submit.
  • Step 3: After pressing submit you’ll be taken to a secondary page to ender your name and email, on this page we tell you 4 unique characteristics about yourself, 1 of which is we quantify your age.
  • Step 4: This gives you access to start uploading content, before you can use our system to scan for your images for infringement you must complete the rest of the steps of the signup process.
  • Step 5: Your ID is entered into the blockchain and then gives you access to the rest of our services.  Your content is always private and secure.

You will notice that the portrayed image illustrates the upload process, but also the “Report Website” feature. If you go to FaceChex.com now, you will see a Report Identity Theft tab at the top of the page. You can use that currently for free, and will be available within the app. That is operated by our partner DMCAForce for enforcing your protection.


Media Library and Identity Scan Steps:

We are showing you this image to illustrate our media library and image selection tool. This page is unique as it allows you to be in control of what content is being stored for hosting and storage, vs. which content is being search for and protected.

  • Depending on the package you choose at signup, you will have the option of 5, 15, 50, 100 images on up to unlimited depending on the size of the plan you choose.
  • After the images are selected that you’d like to protect you press Save.
  • After pressing Save you’ll be taken to the “Start Scan” page, on that page you’ll be able to finalize your selections and determine to start the Scan.
  • Finally you check the results, instantly

Once you’ve received the reporting on the results page you’ll be able to confirm removal or decline removal and we will proceed with DMCA takedown procedures.
The infringer will then receive the notice and have the opportunity to contest the notice or comply. If they don’t contest and don’t comply, that provides you evidence of their willing theft and you can then proceed as you wish.

More pages to come…


New Feature:
Report Identity theft on FaceChex.com

Simply click the Report Identity Theft navigation link and fill out the form.