Proliferation of ‘deepfakes’ brings up issues of consent and authenticity of the digital image

The fake news universe is gaining a new dimension in 2018: fake videos have recently reached huge popularity in Reddit social network topics. Google Trends data shows peaks in searches for this content in mid-December 2017 and in late January and early February 2018.

Called “deepfakes”, the videos in question are generated by the application of a technology similar to the “face swap” used in Instagram and other networks.

The algorithm has been used to superimpose faces of women – many of them female personalities – to people in pornographic videos. The result can be highly realistic fake videos.

The major concern of experts and others, though, is that face-swap videos spread as a new form of virtual sexual violence against women. And that’s just what happened to Noelle Martin, who has been fighting deepfake pornography for six years. Your photos have been stolen from your personal networks and used on porn sites.

The situation escalated, even more, Martin told TNW: “It then moved to doctoring images of me into graphic pornography, on the cover of pornographic DVDs to fake images of me being ejaculated on.”

That’s why it’s so important to protect your images online. Facechex joined the movement to help make the internet safer and secure for everyone.

If you want to know more about the topic, read this amazing report CNN Business did on how the Pentagon is fighting against deepfake videos.


Miss Universe Myana Welch fights online exploitation

Watch Miss Universe Guam, Myana Welch, talk about how she discovered her images were being misused online and how she is fighting against online exploitation.

We are part of a global movement to raise awareness about the growing issue of online identity theft.

Remember that you can report identity theft for free here.

IBM used NYPD surveillance cameras to develop facial recognition tech.


IBM is the company behind the NYPD police camera technology. The now public story let many citizens chocked since they weren’t made aware of how their images were being used.

The company has access to thousands of images of New Yorkers, taken from fewer than 50 of 512 total cameras. Using these secret images, IBM was able to create a program that searches camera footage by identifiers such as clothing color, hair color, facial hair and skin tone.

Last year, The Center for Privacy & Technology released a report concluding half of America’s adults have their images stored in at least one searchable facial-recognition database used by local, state and federal authorities.

FaceChex Launch Update

We’d like to thank you for your patience as we continue to build FaceChex pushing forward the new movement for identity theft protection. We didn’t get the funding we needed so currently we are bootstrapping our way to success. If you’re interested in contributing or investing, contact INFO@facechex

Our new motto: “Identity Theft for the Modern Age”

Since the Kickstarter we’ve been bootstrapping the development of the websites and application. We all know how important this project is that we simply MUST build it. We are happy to announce that we’ve made leaps and bounds, our AI is integrated and you have a sneak peak below at how it’s being utilized.
We’ve built in the auto login integrations and are tying them to our facial recognition, we’ve introduced the uploading mechanism and content selectors, our CDN is connected, and scans are being integrated.

We still need your support, so write us, or signup for Brand and Name Protection services with DMCAForce Signups.
Every signup with DMCAForce delivers 25% of their profits back to FaceChex for development.

Welcome to our Identity Registration Page:

This page represents our signup page, where you can for the 1st time signup to a website using your face. These pages and steps are not live yet:

  • Step 1: You select the cloud image, take a picture of your self or upload an existing one.
  • Step 2: Once you upload your image, we run a vector point scan. The image will resolve once done, then press submit.
  • Step 3: After pressing submit you’ll be taken to a secondary page to ender your name and email, on this page we tell you 4 unique characteristics about yourself, 1 of which is we quantify your age.
  • Step 4: This gives you access to start uploading content, before you can use our system to scan for your images for infringement you must complete the rest of the steps of the signup process.
  • Step 5: Your ID is entered into the blockchain and then gives you access to the rest of our services.  Your content is always private and secure.

You will notice that the portrayed image illustrates the upload process, but also the “Report Website” feature. If you go to now, you will see a Report Identity Theft tab at the top of the page. You can use that currently for free, and will be available within the app. That is operated by our partner DMCAForce for enforcing your protection.


Media Library and Identity Scan Steps:

We are showing you this image to illustrate our media library and image selection tool. This page is unique as it allows you to be in control of what content is being stored for hosting and storage, vs. which content is being search for and protected.

  • Depending on the package you choose at signup, you will have the option of 5, 15, 50, 100 images on up to unlimited depending on the size of the plan you choose.
  • After the images are selected that you’d like to protect you press Save.
  • After pressing Save you’ll be taken to the “Start Scan” page, on that page you’ll be able to finalize your selections and determine to start the Scan.
  • Finally you check the results, instantly

Once you’ve received the reporting on the results page you’ll be able to confirm removal or decline removal and we will proceed with DMCA takedown procedures.
The infringer will then receive the notice and have the opportunity to contest the notice or comply. If they don’t contest and don’t comply, that provides you evidence of their willing theft and you can then proceed as you wish.

More pages to come…


New Feature:
Report Identity theft on

Simply click the Report Identity Theft navigation link and fill out the form.







Privacy Policy Update: GDPR

GDPR Face Privacy

Privacy Laws with FaceChex

The long awaited EU General Data Protection Regulation, (GDPR) became enforceable on May 25, 2018.
Our system is designed to identify your stolen identity, and personal content.
GDPR compliancy is a priority for FaceChex, it is of the upmost importance we make sure you as our user are safe as well.
Data protection will never be the same, they have improved our data privacy, and are a step on the right direction.
At FaceChex, we are building tools that allows you to access what big advertising networks and retargeting companies can find about you. We are building that as we speak and this helps justify and further our cause.

For purpose of your protection and ours, we kindly request you to read our Privacy Policy and Data Protection Policy. Please note that by using the FaceChex Global platform, you fully agree to our terms and the new rules under GDPR.

GDPR and your Rights.

FaceChex privacy policy governs your use of Facechex mobile apps and the Facechex website. Facechex values the privacy of our users. We encourage you to become familiar with how we collect, use, and share information gathered through our web site and applications. With the new GDPR changes, and how data is becoming more than a personal issue now a days and has stretched the bounds of National Security, data security is even more important than ever and at FaceChex, we respect that, and hope to embody that which helps protect you and your data.

IMPORTANT: Currently we have 3 specific uses of your data.

  1. Help you protect yourself, your images, audio, and video data, and most importantly your Face. We do this by using your data and spidering for matches of that data across the internet.
  2. We request data from 3rd party companies which legally or illegally keep your data and provide it to you as part of our service options. We DO NOT use this data against you. We provide this as a service for you to access your data and know what is being kept on you.
  3. We  use anonymize’d versions of your data for Face ID verifications for access, payments, smart contracts, and other transactional  basis.

By signing up to FaceChex, you acknowledge and consent to give use of your personal data as that is one of the primary functions of FaceChex.

Please contact us if you have any questions or concerns about your personal identity theft, our product, or want to share your story at Info@

Facebook Photos: Who owns my content?

We received a great question recently: Doesn’t Facebook own my photos?

It is a common misconception, that Facebook takes ownership of the content that you post, perpetuated by clickbait articles that encourage users to repost messages to their Timeline, claiming to protect you and your information.

Hoax Facebook Message
Example of hoax message

You Own Your Photos

Before you add this message as your own status: You still own the copyright to any photos you post on Facebook’s platform, and that is expressly stated in the terms and conditions you agree to when you sign up as a user.

Facebook Terms on Ownership of Content
Facebook’s Terms


Why is it easy to get confused about who owns your photos? You also agree, in the terms, that Facebook has a “non-exclusive, transferable, sub-licensable, royalty-free, worldwide license” to use your photos.

So Facebook has a license to use your photos, without paying or asking you, throughout the world. They can enter agreements with other companies to license your photos, and you are also allowed to license your photos to others (such as Instagram or Twitter.)

Licensing vs. Ownership

Why does Facebook require this license when you sign up? Imagine if every time someone searched your name, Facebook had to pay you a royalty fee to display your profile photo. Or, if every time you posted a picture to your timeline, Facebook had to get your express permission to show that to each of your friends. That wouldn’t be a very successful social network…

To be clear, giving Facebook a license to your photos does not give them copyright ownership of your photos. As long as it is content that you created, you are the sole owner of the copyright of those pictures and this is why copyright law is still valid to protect your Facebook pictures.

You Decide 

You have two key choices to make when controlling your content on Facebook. First, you can choose where your content will be available and who can see it by managing your privacy settings. Facebook’s license to display your content is limited based on these settings so they are an important tool to utilize.

If the broad license isn’t something you’re comfortable giving Facebook, you may also decide whether or not to delete your account entirely. After deleting your account, the license will end – but so will all of the benefits that you enjoy from having the account.

Either way, it is important to remember that you retain your rights as the copyright owner of any content you put on Facebook, and can exercise those rights if your content is found to be used without your permission.

Sign up for a FaceChex protection plan today to defend your online content.

Fighting Revenge Porn – Kickstarter Live interview with the Badass Army

Revenge Porn Activist Image Protection

You can run, you can hide, – you can post anonymously – but this army of badasses will find you…

Today we sat down with the “avenger” of revenge porn, Katelyn Bowden, the founder of the Badass Army, a group devoted to fighting online image abuse. Members banded together after their personal images were shared without consent on an anonymous chat board, and used to demean and humiliate them. Together, they have created a community of activists that work to protect their members as well as all others online from the abusive practice of revenge porn.

The group takes a vigilante approach to combatting revenge porn, as Katelyn describes in the interview. They reject the common saying that ‘if you didn’t want your images to be shared online, you shouldn’t take them.’ Instead, they work to protect others online because that type of victim-blaming has no place in their mission.

Watch the Kickstarter Live interview to learn more about the Badass Army’s mission and how FaceChex technology can help fight online image abuse!

You can support the Badass Army on their Go Fund Me page. Proceeds go toward their legal fees, helping others affected get their photos removed from the board, and helping victims process the emotional toll that this type of abuse has on their lives.

FaceChex in Forbes: 5 Online Safety Tips

Are you taking the necessary steps to be safe online? Or are you leaving yourself open to identity theft? Read FaceChex founder Mark Bauman’s latest Forbes article to find out.

The recent news has been filled with cases of public figures dealing with online identity theft, such as Myana Welch’s images being exploited on a fake escort ad, but people are often reluctant to believe this is something that could happen to them. Identity thieves capitalize on this disbelief. The article explains that a “Brazilian father was shocked to realize that his profile image had been copied and used to create a vehicle for Russian meddling in the U.S. election.”

Don’t let identity thieves hide behind your image to catfish, scam, or otherwise mislead others. Bauman explains the importance of privacy settings, vetting your social circle, and understanding the agreements you enter online. Along with educating yourself on online safety, make sure to pass on this information to others. Check out the FaceChex Kickstarter to create an online safety book for teens to order a book for your family and your local library!

You can watch the Kickstarter Live video on the article here.


Kickstarter Live Interview with Miss Universe Guam

We hope you were able to tune in for today’s Kickstarter live interview with Miss Universe Guam, Myana Welch!

FaceChex founder, Mark Bauman, talked with Myana about her experience with online identity theft and how to protect yourself and your children from exploitation online.

If you missed the livestream, (or would like to watch it again!), please visit our Kickstarter page to watch a replay and order your copy of our online safety book Hacked at 17.

Were you as inspired by Myana’s bravery as we were? She is standing up for what is right and fighting against fake profiles – and you can join her! If you have a story to share, please send it to